Cook County Visitors Bureau welcomes new marketing manager
Welcome to Shelby Gonzalez who has been named the new Cook
County Visitors Bureau (CCVB) marketing manager.
In collaboration with director Sally Nankivell and the CCVB’s
marketing and PR team at Marketing that Matters, Gonzalez will be
responsible for managing, carrying out and measuring the CCVB’s
marketing and PR efforts.
Before joining the CCVB, Gonzalez managed editorial planning and
production at Grand Marais-based Northern Wilds Media. She lived in
Duluth but traveled to Grand Marais often. She also worked as a
freelance writer specializing in Minnesota travel and outdoor
adventure. She has also worked in communications management roles at
two California-based nonprofit organizations and as a rock climbing
instructor for the University of Minnesota, Duluth’s Vertical
“We are delighted that Shelby has joined our team,” said Nankivell.
“She joins us at a very exciting time in the growth of the Cook
County Visitors Bureau, and I am confident that she will be an
excellent addition to our team and an engaged member of our
Gonzalez grew up in Minneapolis, the oldest of six children. She got
to know Grand Marais and the Gunflint Trail as a teenager through
summers at YMCA Camp Menogyn. She studied at the University of
Minnesota, Twin Cities and Duluth campuses. She designed her own major
in outdoor communications.