Cook County Visitors Bureau welcomes new marketing manager

Welcome to Shelby Gonzalez who has been named the new Cook 
County Visitors Bureau (CCVB) marketing manager.
In collaboration with director Sally Nankivell and the CCVB’s 
marketing and PR team at Marketing that Matters, Gonzalez will be 
responsible for managing, carrying out and measuring the CCVB’s 
marketing and PR efforts.
Before joining the CCVB, Gonzalez managed editorial planning and 
production at Grand Marais-based Northern Wilds Media. She lived in 
Duluth but traveled to Grand Marais often. She also worked as a 
freelance writer specializing in Minnesota travel and outdoor 
adventure. She has also worked in communications management roles at
two California-based nonprofit organizations and as a rock climbing 
instructor for the University of Minnesota, Duluth’s Vertical 
Pursuits program.
“We are delighted that Shelby has joined our team,” said Nankivell. 
“She joins us at a very exciting time in the growth of the Cook 
County Visitors Bureau, and I am confident that she will be an 
excellent addition to our team and an engaged member of our 
Gonzalez grew up in Minneapolis, the oldest of six children. She got 
to know Grand Marais and the Gunflint Trail as a teenager through 
summers at YMCA Camp Menogyn. She studied at the University of 
Minnesota, Twin Cities and Duluth campuses. She designed her own major 
in outdoor communications.