Starting a business from scratch is the focus of the next Business Luncheon

Amber Pratt and Shawn Perich, owners of Northern Wilds Media, 
Inc., will speak to the May Business Networking Luncheon May 30 at 
Chez Jude. Their topic is Starting your own business from scratch: How 
Northern Wilds Media came to be.
The pair launched Northern Wilds magazine in 2004 as a quarterly 
intended to provide an extra revenue stream for Pratt, who had a 
graphic design business, and Perich, a freelance outdoor writer.
Northern Wilds proved to be a success and led the two to more business 
opportunities. In 2007, they combined their individual enterprises and 
incorporated as Northern Wilds Media.
With the assistance of the Northeast Entrepreneur Fund's Greenstone 
program, they developed a business plan. They struggled through the 
inevitable tribulations along the way, including a prolonged, deep 
recession and other factors outside their control. Now they oversee a 
business “empire” that created several jobs for others in the 
community and includes the bimonthly Northern Wilds, monthly North 
Shore Highway 61 and other printed products.
Pratt and Perich will talk about their experiences and offer lessons 
hard-learned including building business relationships, incorporation, 
learning to be a manager, working with a partner, and what you don't 
know can hurt you.
The presentation will begin at 11:30 a.m. Wednesday, May 30, at Chez 
Jude, 411 W. Highway 61 in Grand Marais. The talk will be followed by 
lunch and discussion.
To register call Cook County Higher Education at 387-3411 or e-mail highered@northshorecampus.org
  by Monday, May 28. Cost is $15, payable at the door.